S01 E50 Fixing Brand Regret - A Guide for Small Businesses

Brand regret is real—and expensive. In this episode, Zack Lemear shows how rushed logos, DIY websites, and mismatched messaging quietly drain credibility, confuse buyers, and crush your confidence. The fix isn’t a full rebrand; it’s targeted upgrades that create immediate lift. You’ll get a simple 5-step framework (identify, upgrade—not overhaul, get outside feedback, phase improvements, celebrate progress) plus practical, budget-smart actions you can take this month to rebuild trust and momentum—without blowing up your business.

Takeaways

• Almost every business has branding they regret.
• Brand regret costs you credibility, customers, and confidence.
• Rushed branding creates long-term friction.
• A good brand identity helps you be easy to recognize.
• Inconsistency confuses customers and hinders sales.
• Brand regret is fixable with intentional tweaks.
• You don't need a total rebrand to fix regret.
• Identify the weakest point in your branding.
• Get outside feedback to see blind spots.
• Celebrate every improvement to build confidence.

Chapters

• 00:00 Understanding Brand Regret
• 04:17 Transforming Regret into Opportunity
• 06:09 Steps to Repair Rushed Branding
• 10:41 Embracing Continuous Improvement

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!